Simone Kelly on Marketing your Book like a Pro

Simone Kelly, CEO of Own Your Power® Communications*, Inc., embodies an inspirational and universal force that energizes you. As an author, holistic business and life coach, motivational speaker, media personality and certified Reiki –Master teacher, Simone helps her clients achieve the balance they desire. She’s the woman who leads by example as she “owns her power.” In turn, her clients see how “owning their power” will energize their own business ventures, quests for health and well-being. Simone got her marketing degree in 1996 and became certified as a business coach in 2003. Simone’s new novel, Like a Fly on the Wall was released in July.

Q: Simone, what made you want to write Like a Fly on the Wall?

My grandmother passed away mysteriously before I was born. I always wondered about the circumstances of her death. I was inspired to write about a family mystery. I’m very intuitive. When I spoke to my mother about things I saw or heard as a child, she didn’t understand. I wanted to have a character that was very intuitive. I made that character male, since more females follow their intuition. I wanted to have people relate to their own intuitiveness through a steaming hot hunk of a guy so that they realize that intuitiveness is a gift we all have.

Q: Can you share some of the tips you spoke about at the Mystery Writers of Florida meeting? 

  • Marketing lesson #1 is: get e-mail addresses. Get them at every event and make sure you can read it before they walk away. Get e-mail addresses on your website. Have a newsletter about what you’re doing to stay top of mind. Everyone uses their phones for e-mail now so make sure your content is mobile friendly.
  • It’s important to know your clients. What are their ages, hobbies, income, education and personality types. Ask book buyers how they heard about you. Friend them on Facebook and write them a note. Befriend people who want to promote you.
  • Make your fans a star. Put your fans in the spotlight. Have fans join your mailing list. Give out prizes. Create a Beta Readers Club for super-fans after your first book is out. Offer them an advanced copy of your next book. Get photos of good-looking people with your book. Post them on all your Social Media sites. If you know someone with clout, give them a book and ask for an endorsement.
  • You can also collaborate with other authors to cross promote. I got 1000 new friends by doing a contest with two other authors to win three books every Friday one month. Find a celebrity who can benefit from something in your book. Partner with them and promote each other. Ask influential people to read the first fifty pages of your book and comment on it.
  • Remember to follow up on events and requests. Always try to set up face to face meetings if possible and make sure you follow up with a phone call or a thank you note. Send the book store manager a thank you after your signing. Call the friend who got you an interview or speaking arrangement. When you are nice to people, they return the favor.

Q: Your main character, Jacques is very intuitive. You bring this to the forefront at your book signings and have clients do an intuitive exercise and then prompt them to pursue their intuitiveness. How does one do that?

Practice with little games. Something as simple as guessing what time it is before you look at a clock, or guess what the next song on the radio will be. When I first moved to Miami, I used to call my friend in New York every day and guess what she was wearing. I got to be so accurate, I thought she was lying to me. She actually had a co-worker verify what she was wearing. The practice really worked well for me. If you don’t have the practice, you don’t trust yourself. You don’t trust that inner voice. You have to build the confidence that you really can do it. I was blessed when Harper-Collins allowed me to include an essay on intuition at the back of the book to help people out.

Q: What’s your next book going to be?

The title is still a work in progress. I have the same characters, along with some new ones. Jacques, being intuitive, is going to be looking into past lives. The Vegans are going to love it because when Jacque becomes a Vegan, he sees and understands the unseen even more. Jacques will be able to touch someone and see things that can help them with problems in their current life.

Q: Since you are very adept at promotion, how do you plan to promote the new book?

I really want to get it to be a TV series. I did my own book trailer for Like a Fly on the Wall. I recruited the actors and I did the directing. I’d like to do a Netflix series or something on cable. I’m working on a web series now. I like to collaborate with people and trade talent. I have offered to help some people who are familiar with the film industry in their personal promotion so that I can learn more about it.

Q: Where would your web series be posted?

It can go multiple places, like YouTube or Vimeo, and definitely Facebook. I’m planning a series of five, for the first five chapters. I’ll put one out every month or so. I need the funds to do it and I’ll have to get actors and sponsors, which I did for my trailer. When people know you have a following and will promote them, they’ll work for a discounted rate or trade for my consulting services for their own businesses. I use all the leverage I can get, and so should you in your book promotion.

 

Own Your Power Communication’s* (OYPC) mission is to serve as an empowering guiding force assisting entrepreneurs as they connect with their fullest potential and grow exponentially. You can reach Simone by e-mailing simone@ownyourpower.biz, or at http://ownyourpower.biz/store/like-a-fly-on-the-wall/

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